Understanding customers and the thoughts behind purchase decisions comes very natural to me. I am inspired by the psychology behind why people make purchase decisions and love uncovering the insights that inform a solid marketing strategy for the brands I work with.
I’m most excited about whats next...
Unique Strengths
Seasoned and insightful professional with 15+ years of experience utilizing consumer research, data, and customer insights to drive sales. Knowledgeable in improving promotional activities and achieving business results. Strong talent for developing relationships, communicating value, and connecting with customers. Combines a natural sales ability with cross-functional skills and execution of marketing strategies. Demonstrated ability to translate product value and data into compelling sales propositions.
• Brand Strategies & Voice Alignment
• Consumer Research & Insights
• Team Leadership
• Marketing Communications
• Understanding of Target Demographics
• Relationship Builder
• Brand Equity
• Sales
• Exceed Client Goals
Resume
Experience
NORTHWESTERN UNIVERSITY OFFICE FOR RESEARCH, Evanston, IL
SENIOR DESIGNER (September 2013 – August 2020)
Worked with the Director of Marketing to provide strategic and creative solutions to uphold and enhance the Northwestern Research brand. Served as the point-of-contact for University brand guidelines-related questions for a over a dozen departments and more than sixty offices at Northwestern to help ensure consistency in the brand identity across all marketing touchpoints.
Lead the development of design to build brand equity for key stakeholders of the University
Increased the brand strength, awareness, and relevance of Northwestern Research brand system
Designed media, collateral, and publications to convert information into compelling stories of scientific study and innovation and extend the brand system across marketing touchpoints
Transformed outdated 68-page annual report into an easily digestible 8-page gate-fold format to present for the board members saving over $20,000 in publication cost annually; deployed the format across other departments
Partnered with more than a dozen cross-functional teams on creative development and execution of brand standards training to become brand champions and build equity
Lead the planning and execution of communication materials for Research Safety’s Return to Campus initiative, ensuring alignment with Northwestern’s brand strategy, which was later adopted and expanded by the entire University
BLOOMINGDALE’S, Chicago, IL
RETAIL SALES CONSULTANT (March 2009 – March 2011)
Built and maintained client relationships by offering outstanding service and product knowledge, testing new sales propositions for product lines, growing client book of business, demonstrating products with sales teams, providing skin care consultations, and expert trend advice.
Exceeded sales goals on a regular basis
Established brand awareness through driving promotions, sales, and marketing initiatives
HANS DESIGN, Northbrook, IL
SENIOR DESIGNER (June 2008 – March 2009)
Designed both digital and print-based marketing materials for clients such as Abbott, BP, Bosch Power Tools, and Snap-On Tools, from concept through completion to improve their business outcomes. Worked closely with a small marketing team while mentoring the junior staff to expand a design team and improve the quality of services.
HOUGHTON MIFFLIN HARCOURT, Evanston, IL
DESIGNER (June 2001 – February 2008)
Acted as a visual storyteller to build superior educational experiences for teachers and students so that both visual and verbal styles of learners could understand the content and excel in their studies. Created prototypes, designs, and templates for teaching platforms adhering to all HMH brand standards. Collaborated with a team of editors to remain consistent with industry trends and metrics, increasing end-user engagement and improving the overall experience with the product.
Education
Northwestern University
Master of Science
Medill School of Integrated Marketing Communications
The Illinois Institute of Art
Bachelor of Fine Arts
Visual Communications
Skills & Languages
Technical proficiency in Google G-Suite; Adobe InDesign, Photoshop, and Illustrator; MS Office Suite
